Streaming Media Sneak Preview: What is Premium Now With 2E6E6, The Boxoffice Network, Totem Global, Team Whistle, and Quantum Media

On Monday, May 20, at Streaming Media NYC, Erica Gruen of Quantum Media Associates will be moderating a panel discussing the creation, licensing, distribution, and monetization of premium content—as well as the ROI of investing in it through one means or another, with insights from Nathan Guetta of 2E6E6, Stan Ruszkowski of The Boxoffice Network, Steve Crombie of Totem Global, and Joe Caporoso of Team Whistle.

Why You Should Embrace Sustainability (But Not For The Reason You May Think)

To really make an impact, we have to put sustainability within a context we can understand. It's hard, whether as individuals or businesses, sometimes to grasp the very huge concept of climate change and then commit to "sustainability efforts" as a way to have an impact. But when there is context, sustainability efforts can be achieved without actually trying to focus on them in particular. Within the streaming industry, that context is power.

Fubo Unveils New Suite of CTV Ad Offerings During 2024 IAB NewFronts

Ad Units Represent Continued Innovation From a Company of Firsts

Introduction: Foundations of AI-Based Codec Development

To promote the understanding of AI codec development, Deep Render's CTO and Co-founder, Arsalan Zafar, has launched an educational resource titled "Foundations of AI-Based Codec Development: An Introductory Course." In a recent interview with Streaming Media Magazine, Zafar provided insights into the course's content, target audience, and expected outcomes.

Q&A: AI in Advertising With Rembrand’s Cory Treffiletti

Cory Treffiletti, CMO of Rembrand, discusses the company's innovative use of programmatic generative AI for virtual product placements, along with how speedily AI is developing within the advertising industry and the ways it is upending the traditional media buying process.

Tubi and DAZN Announce Partnership for FAST Channel Launch in North America

Tubi Becomes First Partner to Launch DAZN Women's Football FAST Channel in North America

’Round the Horn at NAB 2024: Videon, Telestream, Phenix, Ateme, V-Nova, Twelve Labs, Norsk, Dolby, and NETINT

Any NAB report is like the story of the blind man and the elephant: what you experience is what you touch, representing a fraction of the whole and perhaps not even a good sample. That being said, here's what I touched during the show. Many of these experiences are accompanied by video that I shot of the interviews.

SMNYC Sneak Preview: Keynote: Microsoft and Fremantle Beat the BUZZR with Gamified FAST

On Tuesday, May 21, Microsoft CTO Andy Beach and Fremantle SVP, Global FAST Channels Laura Florence will present Streaming Media NYC's opening keynote. They will discuss the new Beat the BUZZR platform, how it gamifies FAST and capitalizes TV, the collaboration that brought it about, and the AI under the hood.

NAB 2024: Top New Tech for a Disruption-Ready Streaming Industry

Exciting new and (mostly) AI-driven tools and services from NAB 2024 that very specific problems, from shooting great iPhone footage to automatically creating short clips to providing live low-latency translation and captioning to creating customized radio programming to building purpose-driven social communities.

Streaming Media Sneak Preview: Computing While Cooling With Netflix, Adeia, the Greening of Streaming, and Help Me Stream Research Foundation

On Wednesday, May 22 at Streaming Media NYC, Dom Robinson, Founder, Greening of Streaming and Director id3as/Norsk, will moderate an all-star panel of leading streaming technology providers and innovators to discuss how to make media's tech stack more cost and energy efficient and implement sound and sustainable best practices throughout the media supply chain, with insights from Sujana Sooreddy, Senior Lead Software Engineer at Netflix, Serhad Doken, CTO of Adeia, and Tim Fore-Siglin, founding executive director of Help Me Stream Research Foundation.

NAB 2024: Assessing the AI Revolution in Entertainment

The signal-to-noise ratio in today's relentless AI buzz is far from optimal—particularly at NAB 2024, where the Everything AI vibe was off the chart from the moment the show began—but one session that cut through the noise and swapped hype for refreshing insight and candor was titled The AI Revolution in Entertainment: One Year On…

Is the AI Powering Your AI-Powered Gear Really AI?

A lot of products tagged as "AI-powered" were doing exactly the same thing before AI. But labeling their familiar features as "powered-by-AI" makes the same tech seem fresh and innovative.

Bitmovin Live Encoder-Akamai Connected Cloud Integration Promises Lower Egress Costs and OpEx Reductions up to 90%

On March 27, Bitmovin announced the availability of its Live Encoder running on Akamai Connected Cloud, promising increased efficiencies for large-scale streams and substantial reductions in data transfer out (DTO) costs that may translate to as much as 90 percent lowered operation costs overall. 

Netflix, Max, Disney+ Password Policing Is Latest Bid for Streaming Viability

Following in the footsteps of Netflix and Max, Disney+ is the latest streamer to crackdown on account sharing to boost subscriber growth and keep the business viable.

Streaming Media Sneak Preview: Strategic Trends in CTV Advertising and Monetization With Vevo, Fubo, Spectrum, and DIRECTV

On Tuesday, May 21 at Streaming Media NYC, Streaming Media's Nadine Krefetz will moderate an all-star panel focused on key developments in ad and monetization strategy coming to CTV in 2024 and beyond, with insights from Vevo SVP of Research & Marketing Julie Triolo, Spectrum Reach GVP National Sales Dan Callahan, Fubo VP of Ad Sales Jennifer Monson, and DIRECTV Head of Ad Sales Partnerships Matthew Jamison.

Streaming Media NYC Sneak Preview: The Subscription Prescription with Philo, Bango, Lightswitch, and Hub Entertainment Research

On Tuesday, May 21 at Streaming Media NYC, Lightswitch Co-Founder & CEO of Monica Villar will moderate an all-star panel exploring the ever-shifting landscape of subscription streaming television. Confirmed panelists include Philo Head of Business Development and Partnerships Adam Salmons, Bango VP Marketing Giles Tongue, and Hub Entertainment Senior Consultant Mark Loughney.

New Tubi Streaming Report Reveals Gen Z & Millennial Preferences for SVOD & FAST

Tubi, Fox Corporation's ad-supported streaming service, released findings from The Stream 2024: Streaming Insights for Marketers. In this year's report, Tubi, who partnered with The Harris Poll to conduct research, provided a deep dive into the behaviors and preferences of today's streamers to help inform marketing strategies. Streaming Media's Tyler Nesler spoke with Tubi's Cynthia Clevenger, Senior Vice President of B2B Marketing, about many of the report's key findings and what they reveal

Streaming Media NYC Sneak Preview: Pain in the Apps with NBCU, Hearst, and Hub Entertainment Research

On Tuesday, May 21 at Streaming Media NYC, Hub Entertainment Research Principal Jon Giegengack will moderate an all-star panel on streaming app design and the challenges of delivering smooth, satisfying, and consistent user experiences across a range of platforms. Confirmed panelists include NBCUniversal Director, Creative Products Shannon McKenzie and Hearst Television SVP, Streaming Services Andrew Fitzgerald. 

Take Streaming Media's Spring 2024 State of Streaming Survey

The teams at StreamingMedia.com and Help Me Stream Research Foundation are getting a jump on spring by releasing the Spring 2024 edition of the State of Streaming survey. This survey is our twice-annual look at the overall streaming industry. Take the survey today and help us understand just how the streaming landscape has shifted in the past six months.

The Struggle for Brand Identity Across Multiplatform Streaming Apps

A new study from Hub Entertainment Research reveals that viewers are still chasing shows rather than specific streaming brands, which poses challenges for programming providers looking to create a consistent brand identity across various platforms. James Lauzun of MagellanTV and Tom Hurlbutt of Crunchyroll also weighed in on this issue during a recent Streaming Media Connect 2024 session.